Ovalweb

Industries

Marketplaces & Platforms

Your partner in growing platform revenue and the business behind it.

A marketplace earns on a fraction of the money that moves through it. Knowing where the rest sits is the hard part.

We bring specialist advisory and engineering to the systems behind how a platform moves money, earns its share, and reports on it.

A marketplace grows by adding sellers, adding buyers, and moving more volume between them. Each step depends on money movement most teams never mapped end to end: a payments provider chosen for checkout, payouts bolted on afterward, seller onboarding handled in a separate tool, and spreadsheets filling the gaps in between.

Each piece solved a different problem.

The questions that follow are familiar. When is a seller's money actually theirs? Why does a payout not match what the platform reports? What does onboarding a seller cost in time? What happens on a refund or a dispute? And what has to be reported at year end, and to whom?

We help platforms answer those questions and then fix what the answers expose, from funds flow and fee structure to the onboarding and reporting underneath. That holds whether you connect a few dozen sellers or several thousand.

Marketplaces

Money that passes through to sellers before the platform has earned its share, where the funds flow decides what you owe and when. We work on payouts, seller onboarding, and reconciliation.

Multi-Party Platforms

Several parties paid from a single transaction, each with its own split, fees, and reporting. We work on how funds are divided, held, and reported to each party.

Services & Capabilities

Revenue infrastructure is our deepest specialization.

  • 01Revenue growth and expansionTake rate, fee structure, and the supply side that grows the volume they apply to.
  • 02Pricing and revenue modelFees, commissions, and subscriptions for sellers, set so growth does not erode margin.
  • 03Conversion and revenue retentionSellers onboarded faster, and buyers and sellers who keep transacting.
  • 04Revenue collection and recoveryBuyer payments collected, refunds and disputes handled, and failed charges recovered.
  • 05Revenue operations and workflowsSeller onboarding, payouts, and exceptions, handled the same way every time.
  • 06Revenue infrastructure & technologyThe funds flow, the processor, and the data between them, so a payout matches what the platform reports.

Our approach

Platform vendors recommend their own platform. Generalist firms hand over a recommendation. We do neither.

Every engagement starts with understanding the business. Then we fix the cheapest thing first, which is usually how your existing software is configured. When configuration isn't enough, we connect your systems to each other. When that isn't enough, we build.

  1. 01Configure
  2. 02Connect
  3. 03Build

Underneath all of it, we are engineers. When building is the answer, we build it and stay until it runs.

Ovalweb working session

Regulation

Compliance

Moving money between buyers and sellers raises questions most platforms meet late: how sellers are verified, how funds are held and paid out, and what must be reported to sellers and tax authorities, including year-end forms. How the funds flow is designed decides which of those obligations land on the platform. We design the flow, and the verification and reporting around it, with that in mind.

Not sure where to start?

Most operators know something isn't working but can't tell where it starts or what it's costing. A Revenue Sprint finds where.

How we've helped

$10M
in revenue generated and recovered across clients.
50+
businesses.
5-star
rated.

Where can we improve Revenue? Let's talk through it.